You've been sold a hundred AI apps and given zero time to learn them. Alfred puts the lot in one place, already tuned to your numbers, your trade and your deadlines. He does the prep. You give the nod.
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Drop in the Ask Alfred film here. Captions run until the camera arrives.
Every part of Alfred arrives already knowing your business: your numbers, your trade, your deadlines. No setup, no prompts, no learning curve. Accounting is live today. The rest is on its way.
Accounting today. The whole firm through 2026 and 2027. Same login, same Alfred
The analysts, the tax minds, the risk people and the strategy heads you would find at a big four firm. Distilled into one calm presence on your phone, for the price of a round of coffees. No retainers. No ceremony. No six week engagement letter.
Alfred runs on Claude and ChatGPT, the same frontier models behind the biggest breakthroughs in AI, then fine-tuned on UK tax law, accounting standards and your specific trade. State-of-the-art intelligence, calibrated to your numbers and your industry.
Six layers, one promise: the machine does the graft, a human owns every decision, and qualified professionals put their name to the work.
Approved actions get done: sent, filed, booked, chased.
Fixes on tap: insurance, credit, banking and vetted services.
Qualified professionals oversee and certify. Ours or yours.
You decide. Every approval logged, every action traced.
Alfred does the analysis, the drafts, the findings.
Your accounts, bank and records. Read only, always yours.
Every action alfred takes creates an immutable, timestamped audit trail. Your accountant, regulator or insurer can see exactly who approved what, and when.
No dashboards to learn, no spreadsheets to fight. One score that says how things are really going for your trade, your size and your patch. Plus the one thing to do next to move it.
Hartwell Joinery Ltd
▲ 6 points since that loan got cleared
Alfred watches the money every day, spots who's paying late, and writes the chase emails himself: polite first, firmer after. You just press send.
Months before the deadline, Alfred tells you what needs sorting, what it's worth, and who should handle it. By the time your accountant calls, you're already ready.
Alfred never plays the expert. Tax calls, insurance, legal stuff, one tap and it's with your accountant or a vetted specialist, homework already done.
"Seen Alfred's note, let's clear that loan before December. Booked you in Thursday; he's done the prep already."
Human reply · 14 minApprove, tweak or decline. Every figure carries its evidence, every yes goes on the record, and the regulated calls always land with regulated people.
Drafts the email, runs the numbers, lines up the fix.
One tap to send, or tweak it first. Nothing moves without you.
Sent, booked, filed, with a tidy record of who approved what.
Every number links back to where it came from.
Approve, tweak or decline. Nothing sends itself.
A full audit trail of who approved what, and when.
Regulated work goes to regulated, named professionals.
Thin cover, pricey borrowing, a better deal going begging: Alfred lines the fix up right next to the finding. Vetted, regulated partners only. You compare, you choose, a professional handles the rest.
"He found eight grand I was about to hand the taxman. Paid for himself before lunch."
"Like having a finance director who answers at 11pm and never sighs."
"The chase emails alone got us paid two weeks faster."
Illustrations for now. Real owners and real workshops once the photographer has been.
Pay one wholesale fee, rebill Alfred on the client invoice at your rate, and keep the spread. Your brand on the reports, the alerts and the marketplace. Alfred does the heavy lifting underneath. Anything needing judgement lands with you, homework done.
Monthly. Cancel anytime. No hard feelings.
See what Alfred spots.
Everything minded, all the time.
With an accountant, yours or ours.
Pay for the heavy lifting. Not the chat.
A job is one big piece of work: a YearReady™ pack, a chase-email campaign, a funding check, an insurance review. Questions, alerts and your Pulse™ never count: they're unlimited on every plan.
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Top up anytime: +10 jobs for £15 · unused jobs roll over
AI answers in seconds, any hour of any day of the year. Real humans round the clock on Core and up. Support is for running alfred: questions, hiccups, how-tos.
Bookkeeping, VAT, year-end sign off and certification. Buy ours from the marketplace, or loop your own accountant in for free. Either way, a named professional puts their signature on it.