Meet Alfred™

Blindsided by your own books? Not any more.

Alfred watches your books and your bank like a hawk, catches the tax bill and the cash crunch before they catch you, and does the graft: the chasing, the drafting, the boring bits. Anything that's a real decision goes to a qualified professional, not a robot. One app, not ten logins and a guess.

Hartwell Joinery Ltd
Live · synced 4 minutes ago
On track
0Pulse™
score /100
Director's loan cleared in timesaved £8,200
2 chase emails ready to send£38,400 out
Tools & kit under-insuredflagged for review
RJReviewed and signed off by R. Jackson FCCA
Works with what you've already got, no rip-and-replace
XeroQuickBooksSageFreeAgentYour bankCompanies HouseHR & payroll
Sound familiar?

Running a small business shouldn't mean doing this alone.

Real advice costs more than most small firms can justify. The AI tools meant to help arrive in a hundred apps, each wanting to be taught your business from scratch. You're left joining the dots.

Advice you can't afford

Big-four thinking costs big-four money. Most owners get one phone call a year, after the numbers are already fixed.

Tools that don't talk to each other

A banking app, a bookkeeping app, a tax app, a dozen dashboards, and nobody joining the dots but you.

No time to be the finance department

Running the business is the job. Watching cash, chasing invoices and prepping year-end is meant to be someone else's, except there usually isn't anyone.

One login. Every department, eventually.

A dozen AI tools out there. You need one.

Every part of Alfred already knows your business: your numbers, your trade, your deadlines. Nothing to set up, nothing to teach it. Accounting, cash and tax are live today; the rest follows the same model.

Accounting, cash & tax · live now InsuranceLegalHRMarketingRiskGrowthConsulting
Pulse™

Your whole business. One honest number.

No dashboards to learn, no spreadsheets to fight. One score for how things are really going, updated as your numbers move, plus the one thing to do next.

  • Updated as your books and your bank update
  • Broken down by tax, cash and cover
  • Always backed by your real numbers, never a guess
0Pulse™

Hartwell Joinery Ltd

▲ 6 points since that loan got cleared

Tax 82Cash 74Cover 69
Cashwatch™

Never be surprised by your bank balance again.

Alfred forecasts thirteen weeks out, ages every debtor, and drafts the chase emails: polite first, firmer after. You press send.

  • See your low week before it arrives
  • Late payers chased, minus the awkward phone call
  • A heads-up long before a wobble becomes a crisis

Who owes you · £338k out there

Recent
£142k
30+ days
£88k
60+ days
£64k
90+ days
£44k

Lowest you'll dip, next 13 weeks: £96,000 · 2 chase emails ready

YearReady™

Year-end becomes a tick-box, not a fire drill.

Months before the deadline, Alfred works out what needs sorting, what it's worth, and who should handle it. By the time your accountant calls, you're already ready.

  • Sorted by what saves you the most
  • Plain English, no homework set for you
  • One tap shares the whole pack with your accountant
£24,300 director's loan, or it costs £8,200High
An £85k machine, timed right, saves taxMedium
Tools & kit only half-insuredMedium
Payroll, all in orderClear
Ask

Ask him anything. He already knows your numbers.

No blank chat box guessing what you meant. Ask reads your documents and your books, answers in plain English, and shows where the answer came from.

  • Cites the document or the line in your books, every time
  • Tells you straight: dead cert, a good guess, or not enough to go on
  • One tap sends anything tricky to Govern for a human decision
Can we afford the new £85k machine before year end?
A
Yes, but it's tight if you pay cash. You've got £212,400 in the bank, and buying now nudges you close to your comfort line in August. There's a more tax-efficient way to time it. Want me to send this to your accountant?
Your accountsYour bank · todayNext 3 months
Also live today

The everyday bookkeeping, done too.

Alfred also runs the day-to-day: the statements, the bank feed, the paperwork, the professional's view.

Financials

P&L, balance sheet, cash flow and who's paying late, with every finding pinned to the line it explains.

In the Bank

Every account and card, balances and transactions, categorised automatically.

Money out

Bills captured and approved, recurring costs reviewed before they quietly renew.

Customers & Vendors

Who owes you, who you owe, and the patterns behind both.

Govern

Approve, tweak or decline. Every action traced, every regulated call signed by a named professional.

Connect

Upload Excel, PDFs, rental agreements, anything, or sync your books, bank and HR & payroll. Conflicts flagged automatically.

Vault

Every document Alfred is given, and everything Alfred produces, kept in one secure place.

Tax prep

Submission checklist, HMRC obligations and accountant handoff, ready before the deadline.

Partner console

Your accountant's view: review and certify a whole client book, without starting from scratch.

For accountants, bookkeepers & advisers

He does the graft. You do the judgement.

Alfred works through a whole client book at once: categorising, chasing, drafting the findings, prepping the pack. You review what he's done and sign what's yours to sign. Hours of prep become minutes of review.

JA
Jackson's Accounting, Year-End ReviewPrepared for Hartwell Joinery Ltd · signed off by R. Jackson FCCA
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Get early access for your practice
0issues found per client, on average
<30minto review Alfred's work per client
24/7watching every client's books, not just at review time
How it all stacks up

Built like a firm. Layer by layer.

Five layers, one promise: Alfred does the graft, a human owns every decision, and qualified professionals put their name to the work.

05
Execution

Approved actions get done: sent, filed, booked, chased.

Acts on approval
04
Assurance

Qualified professionals oversee and certify. Ours or yours.

Named professional
03
Governance

You decide. Every approval logged, every action traced.

You approve
02
Intelligence

Alfred does the analysis, the drafts, the findings.

Alfred grafts
01
Data

Your accounts, bank and records. Read only, always yours.

Read only
Your data lives in its own private space. It's never mixed with anyone else's, and no one else can see it.
EU region hostingLondon database, EU documents
UK GDPR alignedBuilt in from day one
Read-only by defaultNothing moves without your approval
Not for AI trainingYour data stays yours

Every action Alfred takes is logged and time-stamped. Your accountant, regulator or insurer can see exactly who approved what, and when. Read our full security practices.

Why it pays off

Less work, fewer surprises, real savings.

Time backHours of prep, done in minutes

Alfred assembles the pack, chases the invoice and drafts the numbers, so nobody starts from a blank page.

AssuranceA real professional signs off

Every regulated call is reviewed and certified by a qualified professional. Alfred never gives regulated advice.

EvidenceEvery figure carries its source

A full, timestamped trail your accountant, HMRC or insurer can follow back to where it came from.

Cost-effectiveBig-firm thinking, small-firm price

The advice large companies take for granted, for the price of a subscription, or free if your accountant sponsors it.

Pricing

Fair and square.

See what Alfred finds for nothing. Pay only when it is clearly worth it.

Free look
£0

See what Alfred spots in your business.

  • A full first look across your accounts
  • Your top three fixes, free
  • No card, no commitment
Get started free
Most popular Core
£49/month

Everything Alfred does, minded all year.

  • Pulse™, Cashwatch™ and YearReady™, always on
  • Ask him anything, unlimited
  • One-tap share with your accountant
  • Or £490 a year, two months free
Get early access
Sponsored
£0 to you

Included by your accountant, their name on it.

  • Your accountant includes it in their fee
  • No accountant? We match you with a vetted one
  • Everything in Core, plus their sign-off
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